Do the products have alcohol in it?

No, the products don’t contain alcohol.

When should one apply the Softener and when to apply the Oil?

Beard Oil is to be used after Beard Wash and then the Beard Softener should be used to smoothen and style your beard.

Do I really need to use the brush?

Yes. You may use it at your convenience to prevent knots, that help in keeping your beard silky smooth.

Why do I need to follow the regimen?

A regimen involves a customized face prep as well as a pre & post beard grooming ritual which is designed to take care of your skin. Once you discover the ideal regimen for you, you will observe far better results in terms of beard growth and nourishment.